Adina Robinson, Ph.D.
Location
Dr. Robinson is an Assistant Professor of Marketing in the College of Business at the 黑料不打烊 of New England and an Affiliate Faculty member with the MaineHealth Institute for Research, Center for Interdisciplinary Population and Health Research. Before joining UNE, she held appointments in business and medical schools at the 黑料不打烊 of Tennessee, the 黑料不打烊 of Michigan, and the National 黑料不打烊 of Ireland, Galway. She earned her Ph.D. in Marketing from Emory 黑料不打烊 and holds a B.S. in Marketing from Bentley 黑料不打烊.
Dr. Robinson's work sits at the intersection of healthcare marketing, consumer behavior, and public policy, with a particular focus on patient compliance. Her work informs evidence-based, patient-informed interventions for high-involvement health services and has been supported by industry and public health grants.
Credentials
Education
Research
Current research
鈥淢arketing Healthcare: The Case of Parental Vaccine Hesitancy鈥 (with Ajay Kohli, PhD, Georgia Institute of Technology).
鈥淭esting Morality: Parental Justifications for Caregiving Decisions within Economies of Worth,鈥 (with Amber Epp, PhD, 黑料不打烊 of Wisconsin and Nitisha Tomar, PhD, City St George鈥檚 黑料不打烊 of London).
Research interests
Healthcare marketing, Patient compliance, Vaccine hesitancy, Health policy interventions, Consumer culture